Every month, Ndoto Hub brings up a ‘Pop up Training’ as a knowledge and networking event that gathers various entrepreneurs with the aim of learning, networking and share business information.

In July, Ndoto Hub partnered with TOT Academy that has a sister company known as TOT Bonanza that does sports bonanza twice a year for Tanzanians on Twitter (TOT).

Shule Direct Receives Two-Year Funding Support from Global Affairs Canada

Shule Direct is pleased to announce the launch of a two-year funding commitment from Global Affairs Canada (GAC) for Shule Direct’s women focused initiative Ndoto Hub. Created in 2018, Ndoto Hub is the only hub in Tanzania completely dedicated to young women, addressing their needs by investing in nurturing, mentoring, and coaching. The mission of the Hub is to propel the next generation of successful innovative Tanzanian women entrepreneurs, and its vision is for a prosperous Africa where women lead sustainable businesses and livelihoods. In Kiswahili, Ndoto means dream - Innovation begins with a dream.


In every year during the HDIF's Innovation week, Shule Direct through its incubator; Ndoto Hub brings ‘Her Innovation’ series of event; that is a platform for young women with innovative solutions to learn and network with their potential clients and other entrepreneurs so as to create more opportunities for themselves. By the highlighted Principles for Digital Development, the principle of ‘Design with a user’ provides Ndoto Hub cohort members (women entrepreneurs) an opportunity to design their solutions with their users (clients or participants of the event).


On 19th March 2019, Ndoto Hub partnered with Turku University to conduct a design workshop with various experts from the various university in Tanzania i.e. the Sokoine University of Agriculture, University of Dar Es Salaam and Ardhi University along with some of women entrepreneurs from Ndoto Hub to discussing a critical challenge and coming up with alternative solutions.
And the challenge for the discussion was ‘How can start-ups access funds or finance their businesses in Tanzania?’


Women have an uncanny desire to fix things. Call them natural born fixers. They would look at a challenge whatever the face it has put on and start devising ways to solve it. For themselves, for others, for their communities, they would go to lengths to create value. In some cases, it would be providing what people need or in other cases what people want. As a woman entrepreneur you need to leverage your skills, networks, experiences and expertise to provide that value. From this backdrop, Ndoto Hub in coordination with WaterAid Tanzania and the High Commission of Canada to Tanzania organized a mentorship workshop between Canadian and Tanzania Women Entrepreneurs to hold a dialogue and share lessons on how to succeed in the face of adversities.


For good customer service, it is important for entrepreneurs to involve users or their customers throughout the process of developing the product in order to connect with their actual needs and coming out with the proper solution.

Her Innovation event is a platform for young women with innovative solutions to network and create more opportunities, learn and discuss issues that face them on their daily business operations.


After 10 consecutive weeks of incubation program with back to back trainings, workshops and mentorship for business and personal development, knowledge & networking events, engagement activities and games to young women with big dreams and ambitions to change the world through their innovative business ideas, we finally celebrated their steps of their journey towards reaching their success.

The journey for this program started in May 2018 with about twelve young women with innovative ideas in Agribusiness and food processing sector, in the middle of the program some dropout and only nine young women entrepreneurs succeeded to graduate.


Wow! Time flies so much! We are almost done with the 2nd cohort in our incubation program. Since it’s towards the end of their program and the Global Entrepreneurship Week knocks, Ndoto Hub prepared Ndoto Pop Up event which was special for entrepreneurs at Ndoto Hub to actually meet the customers of their products so as connect, discuss, test products and share their feedback for improvement in order to bring effective satisfaction to customers.

Ndoto Pop Up event was open to the public and was a free-flowing kind of event to ensure the entrepreneurs and customers have enough time to discuss and share feedback.